Taking BUSI 252, Sport Marketing, at West Virginia Wesleyan College has been fun because I was in a group with two teammates from the track and cross country teams in which we created a business plan. The business plan we created was designed to help promote the Track team that we are members of. To […]Read more "5 Take Aways From Sports Busi Class"
While taking Sport Marketing I learned many new strategies and tools that can help me in the future. I understand more about how sports can be marketed. Also I understand that there are many ways that sports can be promoted including the use social media, sponsorship and advertising. I was involved in a group project […]Read more "life strategies"
Many people believe that the Oregon Ducks are one of the most innovative and creative marketing organizations in the country that is responsible for starting the trend of the strategy uniform. Some people attribute the success of the team on the playing field and the marketing efforts off the field to the strategy uniform but […]Read more "The Ducks of Oregon and their social Media."
Hawaii Pacific University’s athletic department uses a variety of social media platforms to reach out to people including Facebook, Twitter, and Instagram. All of the icons except YouTube are displayed in the banner beside the team logo at the top on the landing page when someone searches the athletic program on the Internet. The whole […]Read more "The Sharks of Hawaii on Social Media"
The Toronto Maple Leafs do a lot throughout the city of Toronto with many different organizations and companies. They support a large variety of community organizations in diverse and interesting ways. There are many ways they involve the community at their games and recognize organizations by having nights dedicated to the groups. One of these […]Read more "Maple Leafs land a helping hand in Toronto."
In Evan Brown’s article ‘Paving The Way To Improve Brand Experiences” he discusses how building brands can relate to the five senses. Smells when it comes to brands can be very attractive or appealing depending on who you are. Evan says that smells can link a person to a place or object. Some companies try […]Read more "Promoting Using Senses"
Mr. Grahl is responsible for the digital platforms of the Milwaukee Bucks. In the video, he describes his goal as to deliver an unbelievable, unique and unforgettable experience to fans not just at games but every day. Like Darlow, he talks about the importance of being authentic in your message and the importance of tailoring […]Read more "The Bucks of the NBA and Their Work Online."
In an advertisement for the Calgary Flames called “Brand Your Passion”, at a party a Vancouver Canucks fan is talking to the three women wo are Calgary Flames fans about how much better his team is than theirs. Then an old man fires a slap shot and knocks the Canucks fan out with the puck. […]Read more "Red Flames From The North"
In the Nike “Snow Day” commercial promoting their winter outdoor athletic clothing line, they have a bunch of athletes from all over the sporting community coming together to make two teams to play a friendly game of football in the snow. Nike did this to get their consumers ready for the cold winter […]Read more "Sharing the love of Nike"
Before the Rio Olympics, the International Olympic Committee found out that the Russian track team and a few other Russian athletes were doping. The IOC banned the entire team then decided to change that and make the regulations harder for team Russia. Out of the 350 plus athletes, only 278 could go and 100 could […]Read more "The Russian Doping Scandal"